Northampton Press

Saturday, September 21, 2019
CONTRIBUTED PHOTO Charlie Amore and Abigail Shirer are all smiles after winning first place in a marketing competition with Frites restaurant. CONTRIBUTED PHOTO Charlie Amore and Abigail Shirer are all smiles after winning first place in a marketing competition with Frites restaurant.

NAHS marketing students work with Frites co-founder

Thursday, July 2, 2015 by CONTRIBUTED ARTICLE in School

During the month of May, students enrolled in the spring semester marketing course at Northampton Area High School were given the opportunity to work with Richard Scott, co-founder of Frites, the newest restaurant at the Lehigh Valley Mall.

Frites offers menu items involving french fries in three ways: in a cone with a choice of 17 dipping sauces, in a bowl piled with toppings or as a Frita in pita bread with toppings. This unique concept, combined with Scott's passion for his business, is what made this partnership a dream come true for high school marketing teacher Tara Mrazik.

After learning the key concepts through traditional methods, students created authentic promotion plans for this newly established restaurant business. From promotions to advertising to campaign budgets, the students developed a thorough, professional presentation.

A total of 18 groups pitched their ideas to Scott and his committee. In addition to the profound learning experience, Frites was extremely generous in offering more than $400 in prizes to the students.

On June 1, the winners were announced as follows:

First place: Charlie Amore and Abigail Shirer

Second place: Samantha Heffelfinger and Luke Lieberman

Third place: Wadih Azar, Taylor Breisch and Cortney George

Mrazik said, "Having taught at Northampton High School for 14 years, I can proudly say that this was one of the most rewarding experiences for both myself and my students. Getting to work so closely with such a dynamic entrepreneur was truly thrilling. His eagerness to work with us as well as his willingness to share business knowledge and industry know-how made this an amazing experience for all involved. I have no doubt that our students learned a significant amount by doing rather than simply listening. An educational process like this is what makes learning in 2015 exciting!"